BETFAIR

For the world's largest exchange, a new tone of voice, 'playbook', and an enhanced customer experience across the sportsbook, casino, poker, arcade and bingo.

ROLE

Lead creative writer. 

ASSETS

Digital on-site, national press, eCRM, UX, brand strategy, TOV guidelines, playbook, customer journey optimisation 

A new tone of voice across five products. New product launches, existing product refreshers. Promotions. eCRM. Social. UX. Customer journey; acquisition, retention, cross-sell. Launches for Live Casino and a new Sportsbook.

AGENCY 

In-house consultancy