THOMAS COOK

Uncovering the 'brand truth' of every featured destination, this campaign's job was to make the world look...worth visiting. 

In store posters

USA was another location requiring another idea. To 'tick the box' of USA experiences. Illustrated through selfies.

Dubai was another one. 'Do it all' in Dubai.

And numerous digital concepts...

Each campaign started with hand scamped concepts before being designed. Such as this campaign for Abu Dhabi...

ROLE

Art direction, art buying

ASSETS

In-store posters, digital online 

AGENCY

Oliver