GS1

This is a B2B campaign for GS1. The company that allocate the numbers used for barcodes. 

The campaign idea was to illustrate the many benefits hidden 'between the lines'. 

Looking between the lines gives you a total picture of GS1's services, standards and research and development...one that their members are happy to be a part of.  

Posters featuring Members' stories...

Each Member also had their own film. Showing benefits that are found 'between the lines' when working with GS1.

The lines were used to add colour and interest to GS1 offices.

Each journey was a part of an intricate navigation system leading to a particular room, and finishing with a giant wall mural.