ROYAL BRITISH LEGION

Poppy man is the embodiment of the Legion’s work. He stands for Help, Remembrance and Comradeship. 

This campaign shows the collective buying power of poppies. £60 million raised over two years.

National poster campaign.

Digital cross track poster.

Poppy man is the embodiment of the Legion’s work. He stands for Help, Remembrance and Comradeship. 

ROLE  

Art Direction

ASSETS  

National press, posters, cross-track, ATMs, OOH, facebook

AGENCY  

The Gate

PHOTOGRAPHER  

Spencer Rowell

MODEL MAKING  

Model Solutions

RETOUCHING  

Saddington & Baynes