SCOPE
The brief was to create a new logo and brand identity with purpose...
...via a national poster and press campaign.
48 sheet poster
Kid's brand.
This was an initiative. A family named 'The Scopes.' Each with their own cool disability and story to tell. The intention was to feature the characters in books, animations, toys etc. Then distributed to schools across the nation with the intent to educate.
ROLE
Art Direction, photography, logo design
ASSETS
Logo, 96 and 48 sheet posters, national press ads, office livery, initiatives
AGENCY
The Gate